Natural Sceptre

So. Carl’s Junior has mystified me once again. I have to say, before I moved to Utah, I had never in my life heard of Carl’s Junior. Anyway. I’ve always been bugged by their advertising. There’s this one of this slightly hot trucker chick eating a taco salad with her fingers. And then there’s this other one with a surfer eating a sloppy sloppy burger while watching a plastic hula girl dance on his dashboard. All of this kind of makes me associate their burgers with soggy napkins and sex. Ew.

Lately, though, they’ve changed their tactic. They’ve got this whole, “Don’t bother me, I’m having lunch” deal going on. They show car salesmen and teams working in office buildings. Then, they took it a weird step too far. They’ve got this HUGE burger with mushrooms on it that they call the “Six Dollar Burger.” When I saw that I thought to myself: wow, that’s a crap load of money for one burger. Apparently the rest of the world thought the same thing, because the next time I saw a commercial it was a similar situation, business guys sitting around, except this time they were all paying the guy who bought the burgers making comments like, “Wow. What did this set you back? $20?” And the guy’s mouth is full of amazing portabella burger and isn’t able to clarify, “NO, this is the 6 DOLLAR burger, ONLY,” and so he gets a 20 off of every guy there. How charming. I was convinced. And as if that weren’t enough- they’ve started saying things like, “The kind of burger you can get at those other places for $20- but at Carl’s Junior- it’s about $5. The 6 Dollar burger.” Is it…about $5….or is it $6…..I think that Carl’s Junior is recruiting their advertising team out of middle school.