So, I dreamt about my bounce rate last night. For those of you who might not know, bounce rate is:
The percentage of web site visitors who arrive at a web site entry page, then leave without going any deeper into the site.
You can probably guess that bouncing is not really a good thing, per say. During one of my dreams I had the thought: I totally have my site set as my homepage. That means, I bounce from it every time I open a browser. Every time. And I get online a lot. I woke up with the distinct impression that I needed to make a change.
I’m not sure if that will do anything. I’m not even sure I know enough about bounce rates to know what’s good/bad/indifferent. But I know I wasn’t helping. Maybe it was the blogging gods sending me revelation.
Who knows.
Bounce rate on a blog isn’t a big deal at all because, as you pointed out, your updated info is on your front page. The more you make a person click to read content the more likely you are to lose them, so if I were you I’d leave it alone and instead obsess over the amount to time people hang out here. If someone is on your page for less than 5 seconds: bad. If someone is on your main page for 10 minutes then they are clearly reading your content and it doesn’t matter if they don’t click around.
Make sense?